RIOS — Shopify store
RIOS describes itself as a multi-brand online shop for cosmetics, beauty, skincare and women's undergarments. We built the RIOS Shopify store to carry a large catalog from many brands, from Flormar and L'Oreal makeup to the Belleza lingerie line.
- Client
- RIOS
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Live store
- rios.pk ↗
The work
What we made for RIOS
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- rios.pk
RIOS store page 2 - rios.pk
RIOS store page 3
Project brief
Deliverables
- Shopify storefront
- Multi-level category menus
- Brand pages and brand filters
- Collection filters and compare
- Promo carousels
- Mobile layout
The challenge
A multi-brand beauty store has to serve two kinds of shoppers: those who know the brand they want and those who only know the product type, such as a primer or a hair mask. Makeup, skincare, hair care, personal care, lingerie and electronics all need their own deep menus.
Our approach
A search bar with a category selector sits at the top, above a purple menu bar for sale, new arrivals, makeup, skin care, hair care, personal care, lingerie, fragrances, electronics and brands. The home page mixes promo carousels, a Chosen For You row, featured brands, latest arrivals and a brand strip. Collection pages add price and brand filters, a compare toggle and grid or list views, and product pages keep add to cart and buy it now side by side.
The outcome
A busy, promotion-led Shopify store where shoppers can search by category, filter by brand and compare products across a wide beauty and lingerie range. The same menus, search and filters carry over to mobile, where the header search stays in view.
- Platform
- Shopify (Enterprise theme)
- Catalog
- Makeup, skincare, hair care, lingerie, fragrances
- Shopping
- Category search, brand filters, product compare
How we did it
Step 01
Navigation
Each department opens a menu of sub-categories, such as face, eyes, lips and nails under makeup, with a separate brands menu for shoppers who start from a label.
Step 02
Search
A wide search bar with a category dropdown and rotating placeholder suggestions sits in the header on desktop and mobile.
Step 03
Collections
Collection pages show a price slider, brand checkboxes with counts, sorting, a compare toggle and grid or list layouts.
Step 04
Home page merchandising
Promo sliders, curated product rows, featured brand banners and themed sections like hair care essentials give the team places to run campaigns.
Tools and platforms
- Shopify
- Enterprise theme
- Judge.me reviews
- Shopify filters
Why this project matters
In multi-brand beauty retail, shoppers arrive with either a brand or a need in mind. A store that supports both routes keeps them from leaving to search elsewhere.
Questions about this project
What platform is the RIOS store built on?
It runs on Shopify with the Enterprise theme, using collections for categories and brands, storefront filters and a review widget.
Can Pixel2Tech build a similar Shopify store for my brand?
Yes. We design and build Shopify stores for multi-brand retailers, including deep category menus, brand filters and campaign-ready home pages. Tell us about your catalog and we will send a fixed quote after a short call.
Related services and articles
Have a project like this in mind?
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