Project outcomes

See what changed. Inspect the work.

Five builds, with the business need, design decisions and delivered result explained. These are observable changes to the customer journey; revenue or conversion lifts are only meaningful with a measured baseline. Filter by industry or service to explore the work.

5 case studies

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  Ecommerce · Shopify · Delivered project

  Hi Street

  The business need

  Men shopping for shoes usually know the style they want, a dress shoe for work or a sandal for summer, and need to find their size fast. The range is broad, with several colors per design and regular sale and archive drops, so full-price, sale and fixed-price items had to stay easy to tell apart.

  What we changed

  The main menu lists each shoe style on its own (sandals, slippers, formals, casuals, moccasins, loafers) next to New arrivals, an Archive sale link and a WOW Prices menu that groups styles at one fixed price. Collection pages add quick tabs by style, a filter panel and a grid toggle. Product pages show the article code, the sale price against the original, color, EU size buttons from 40 to 45, a size guide and pay-in-3 installments.

  The delivered outcome

  A footwear store where a shopper can go from style to size to checkout in a few taps, with sale and fixed-price edits one click from the menu and the same layout on phone and desktop.

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  Ecommerce · Shopify · Delivered project

  Unze London

  The business need

  The catalog spans several departments and dozens of sub-categories: courts, moccasins, boots, khussa and comfort shoes, then party, shoulder and tote bags, then clothing. A single menu that tried to show everything at once would bury the product a shopper came for.

  What we changed

  The homepage opens on a full-screen hero with four clear buttons: Women, Men, Boys and Girls. Inside each department, a horizontal sub-category bar (for example View all, Bridal and party shoes, Courts, Moccasins, Loafers, Boots, Ballerinas) sits above the grid, with filters and a one, two or four-column view. Product pages show the article code, discount, color choices as photo swatches, interest-free installments and accordions for the refund and exchange policy, description, product information and deliveries.

  The delivered outcome

  A multi-department fashion store where shoppers pick their department on the first screen and narrow down by category in one more tap, with wishlist, sharing and chat on hand on every page.

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  Beauty · Shopify · Agency partner work

  Skin Deep

  The business need

  A skincare range this wide is hard to browse by product name alone. Shoppers usually start from a concern such as acne, dryness or dull skin, and many want a routine rather than a single product.

  What we changed

  Navigation lets shoppers browse by category (skincare and beauty, hair care, clinical) or by skin concern. Value bundles group products into routines by concern, and a build-your-own-bundle offer encourages larger orders. Product pages lead with ratings, price and clear tabs for details, how it works, how to use and ingredients.

  The delivered outcome

  A Shopify store where shoppers can find products by need, compare routines and buy bundles in a few taps, with the same experience on mobile and desktop.

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  Education · Next.js · Agency partner work

  Acely

  The business need

  The site speaks to two audiences at once: students who want to start practicing and parents who compare cost, results and support. It also has to cover several exams, from the SAT and ACT to the PSAT and AP subjects, without crowding the home page.

  What we changed

  A banner offers a free practice test, and the header keeps How it works, a Test prep menu, Pricing, College admissions, Login and a Try for free button in view. The home page runs from the hero to university logos, a three-step how it works section, a student score ticker, feature cards, reviews, a scrolling question demo, plan pricing and an FAQ. The footer links to exam pages for each test, comparison pages and parent resources.

  The delivered outcome

  A marketing website that walks students and parents from the first question to a free trial, with pricing, FAQs and exam-specific pages one click away on desktop and phone. Each section answers one question a family might have, so the page reads as a guided tour of the product rather than a list of features.

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  Healthcare · WordPress · Agency partner work

  carGO Health

  The business need

  The agency's client sells to healthcare buyers who care about compliance, chain of custody and reliability, while also recruiting drivers and serving existing customers who need to log in. The site has to cover services, industries, the software platform and recruiting without losing the main goal: demo requests.

  What we changed

  A top bar carries Contact Us, the phone number and Customer Login, and the main menu covers About Us, Medical Courier Services, Our Platform, Why carGO Health and Our Team, with a Get a Demo button. The home page moves from a hero and client logo strip to a testimonial slider, service and delivery-type grids, a platform section with order tracking screens, a six-step patient care logistics timeline, an industries section and an FAQ. The footer adds service areas, industries served, what the company transports and a driver sign-up link.

  The delivered outcome

  A WordPress website that explains what carGO Health moves, how orders are tracked and who it serves, with Get a Demo and Customer Login in reach from every page. Prospects, existing customers and prospective drivers each have a clear route from the header.

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