Skin Deep — Shopify store
Skin Deep sells natural skincare, haircare, lip and body care, with a catalog of close to 70 products and bundles. Pixel2Tech built Skin Deep's Shopify store as white-label development partner for a digital agency, making a large range easy to shop on any screen.
- Client
- Skin Deep
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Engagement
- White-label partner
- Live store
- skindeepintl.com ↗
The work
What we built for Skin Deep (white-label)
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- skindeepintl.com
Skin Deep store page 2 - skindeepintl.com
Skin Deep store page 3
Project brief
Deliverables
- Shopify storefront
- Concern-based navigation
- Bundle and value kit pages
- Product page layout
- Mobile layout
The challenge
A skincare range this wide is hard to browse by product name alone. Shoppers usually start from a concern such as acne, dryness or dull skin, and many want a routine rather than a single product.
Our approach
Navigation lets shoppers browse by category (skincare and beauty, hair care, clinical) or by skin concern. Value bundles group products into routines by concern, and a build-your-own-bundle offer encourages larger orders. Product pages lead with ratings, price and clear tabs for details, how it works, how to use and ingredients.
The outcome
A Shopify store where shoppers can find products by need, compare routines and buy bundles in a few taps, with the same experience on mobile and desktop.
- Platform
- Shopify (Dawn theme)
- Catalog
- Skincare, haircare, lip and body care
- Shopping
- By category, by skin concern, bundles
How we did it
Step 01
Catalog and navigation
Products are organized two ways: by type (skincare and beauty, hair care, clinical) and by skin concern, so shoppers can start from the problem they want to solve.
Step 02
Bundles and offers
Value kits group products into routines by concern, and a build-your-own-bundle offer gives a discount for choosing several products together.
Step 03
Product pages
Each product page shows the rating, price and size options up front, with tabs for details, how it works, how to use and ingredients.
Step 04
Mobile first
Menus, collection grids and product pages are laid out for phones first, where most beauty shoppers browse and buy.
Tools and platforms
- Shopify
- Dawn theme (Online Store 2.0)
- Shopify collections
- Product reviews
Why this project matters
In skincare, shoppers buy for a concern and come back for a routine. A store that lets them shop by need and buy bundled routines makes the first order easier and the next one more likely.
Questions about this project
What platform is the Skin Deep store built on?
It runs on Shopify with the Dawn theme (Online Store 2.0), using Shopify collections for categories, skin concerns and value bundles.
Do you work white-label for agencies?
Yes. We build Shopify stores and websites under the agency's brand, so the agency stays the face to its client, and we sign an NDA when needed. Tell us about the project and we will send a fixed quote after a short call.
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