Custom Platforms & Apps
Custom apps, SaaS and client portals for US startups and small businesses
We design and build mobile apps, SaaS products, client portals and internal dashboards around how your business works, starting with the smallest version that proves the idea.
Deliverables
What you get
The typical scope for this service. Your proposal lists exactly what's included, so you can pick only the parts you need.
Discovery and scoping
User roles, key workflows and must-have features written down before design starts, so the first version stays focused.
Product and UX design
Screens and flows designed and reviewed before code is written, so changes are cheap while they're still drawings.
Front-end and back-end build
The interface, database, user accounts and permissions, built for the features in your scope.
Integrations
Connections to the tools you already use, such as payments, email, a CRM or accounting software.
Admin dashboards
Internal views for your team to manage users, content, orders or reports.
Deployment and handover
Hosting set up, documentation written and code handed over once the project is paid in full.
Who it's for
Built for teams in situations like these
If one of these sounds familiar, this service is likely a fit. If you're not sure, ask on the call and we'll tell you honestly.
US startups
You need an MVP to test with users or show investors, built so it can grow.
Small and midsize businesses
You run key processes on spreadsheets and email threads and need one system for them.
DTC and e-commerce brands
You need a custom tool or private Shopify app for a workflow no public app handles well.
Agencies
You need a development team for a client portal, dashboard or web app your agency has sold.
Process
How a project runs
The same four steps we follow on every project.
Discovery call
A 30-minute call about your goals, audience and deadline. We ask questions before we recommend anything.
Scope and quote
We send a proposal with the scope and timeline, and start once you approve it.
Design and build
Our in-house team designs and builds the work, and you review it before anything goes live.
Launch and improve
We launch, then keep improving it against what matters to you, such as leads, sales or hours saved.
Engagement and pricing
How pricing works
We don't publish a price list, because scope varies too much from one project to the next. You get a fixed quote in writing before any work starts.
Free scoping call
We talk through your goals, audience and deadline before recommending anything or naming a number.
Fixed quote in writing
Your proposal sets out the scope, price, milestones, revision rounds, currency and timeline. Work starts once you accept it and any agreed deposit is paid.
Changes quoted first
If you ask for something outside the agreed scope, we quote it as additional work before we start on it.
Third-party costs listed
Hosting, domains, apps, stock assets and paid tools are separate from our fee unless the proposal says they are included.
What affects your quote
- Number of user roles and core workflows
- Integrations with payments, CRMs or other APIs
- A web app only, or iOS and Android apps too
- Reporting, admin and permission requirements
- Hosting and third-party API costs after launch
Payment terms, revisions and ownership are covered in our terms and conditions.
Our work
Related client work
We haven't published a case study for this service yet. Our portfolio shows our brand, social media and video work, and you can ask about our experience with this kind of project on the scoping call.
Guides
Further reading
Custom web app development cost
US, UK and EU cost ranges, MVP scoping and running costs.
Read the articleCustom Shopify app vs. public app
When it's worth building your own Shopify app.
Read the articleDo you own your website and code?
A checklist for domains, hosting, accounts and code rights.
Read the article
Common questions
How much does a custom web app cost?
The biggest cost drivers are the number of user roles, the workflows each role needs, integrations with other software, and reporting. Rather than guess, we scope the first version with you on a free call, then send a written proposal with a fixed price, milestones and a timeline. Hosting and third-party API fees are listed separately.
Should we build custom software or use an existing tool?
Use an existing tool if it covers most of what you need at a fair price; that's usually faster and cheaper. Build custom when your workflow is what sets you apart, when you're stitching together tools that don't talk to each other, or when per-user fees grow faster than your team. We'll tell you honestly which side you're on.
What is an MVP, and do I need one?
An MVP, or minimum viable product, is the smallest version of your product that real users can try. It lets you test demand and learn what people use before paying for every feature. Most new products should start there. We help you decide which features belong in the first version and which can wait.
Do I own the source code?
Yes. Final deliverables, including the code written for your project, transfer to you once it's paid in full, as set out in your proposal. We keep ownership only of our own pre-existing tools and frameworks. Open-source libraries and paid services you use stay under their own licenses.
What happens after launch?
We fix defects in the work we delivered when they're reported within the support period stated in your proposal. New features, changes made by others after handover, and issues caused by third-party platform changes are quoted as new work, so you can keep improving the product in planned phases.
Let's work together
Talk through your app or platform idea
Tell us what you need and we'll recommend where to start. We reply within one business day.
7 people, all in-house
Design, web development, video and automation under one roof.
4.9
Client rating
50+
Projects shipped