Video Editing & Ads
Video editing and ad creative for US brands
We edit reels, brand videos, YouTube content and paid ad creative from your footage, cut for the platform each one will run on, with captions, motion graphics and versions to test.
Deliverables
What you get
The typical scope for this service. Your proposal lists exactly what's included, so you can pick only the parts you need.
Short-form edits
Reels, TikToks and Shorts with hooks, captions and pacing made for vertical feeds.
Video ad creative
Ads in several hooks and angles, exported in the aspect ratios each placement needs.
YouTube and long-form
Full edits with color, sound cleanup, chapters and thumbnails.
Brand and explainer videos
Videos that explain what you do, for your website, sales pages or pitch.
Captions and motion graphics
Burned-in captions, titles and simple animation, so videos work with the sound off.
Repurposing
Long recordings such as podcasts, webinars or interviews cut into short clips.
Who it's for
Built for teams in situations like these
If one of these sounds familiar, this service is likely a fit. If you're not sure, ask on the call and we'll tell you honestly.
US startups
You have product demos or founder footage and need it turned into videos people watch to the end.
Small and midsize businesses
You record videos on your phone but don't have time to edit them.
DTC and e-commerce brands
You need a steady flow of creator-style and product ads to test on Meta and TikTok.
Agencies
You need extra editing capacity for client campaigns and social content.
Process
How a project runs
The same four steps we follow on every project.
Discovery call
A 30-minute call about your goals, audience and deadline. We ask questions before we recommend anything.
Scope and quote
We send a proposal with the scope and timeline, and start once you approve it.
Design and build
Our in-house team designs and builds the work, and you review it before anything goes live.
Launch and improve
We launch, then keep improving it against what matters to you, such as leads, sales or hours saved.
Engagement and pricing
How pricing works
We don't publish a price list, because scope varies too much from one project to the next. You get a fixed quote in writing before any work starts.
Free scoping call
We talk through your goals, audience and deadline before recommending anything or naming a number.
Fixed quote in writing
Your proposal sets out the scope, price, milestones, revision rounds, currency and timeline. Work starts once you accept it and any agreed deposit is paid.
Changes quoted first
If you ask for something outside the agreed scope, we quote it as additional work before we start on it.
Third-party costs listed
Hosting, domains, apps, stock assets and paid tools are separate from our fee unless the proposal says they are included.
What affects your quote
- Number of videos and their length
- Short-form, long-form or ad creative
- Versions per video, such as extra hooks or aspect ratios
- Captions, motion graphics and sound work
- A one-off project, or a regular monthly volume
Payment terms, revisions and ownership are covered in our terms and conditions.
Our work
Related client work
MADLUVV
MADLUVV — social media and Meta ads
Creator-style hooks, close-up brow application clips and short product demos for Meta ads.
Read the case study
Affinity Law
Affinity Law — social media and ad creatives
Video content support and ad creatives for Meta, AppLovin and Google Ads for a personal injury firm.
Read the case study
Swishtag
Swishtag — social media management
Short social videos that explain what the brand offers, produced and edited in-house.
Read the case study
Guides
Further reading
Video editing retainers for coaches
Scope, pricing models and turnaround for ongoing editing.
Read the articleLaw firm explainer video cost
Animated vs. live-action pricing for legal video.
Read the articleHiring a video editor from Pakistan
Costs, engagement models and how to vet an editor.
Read the article
Common questions
Do you shoot video or only edit it?
Our core service is editing: you or your creators supply the footage, and we turn it into finished videos. If you don't have footage yet, tell us on the scoping call. We can help plan scripts and shot lists so what you record is easy to edit, and talk through stock or creator footage options.
How many versions of a video ad should we test?
Enough to learn something without spreading your budget too thin. A practical start is a few different hooks on the same core video, each exported for the placements you'll run. Once one version wins, we make new variations around it. Your budget and how quickly results come in decide how many you can test at once.
Which formats and aspect ratios do you deliver?
Whatever your platforms need: 9:16 vertical for Reels, TikTok and Shorts, 1:1 or 4:5 for feed placements, and 16:9 for YouTube and websites. Each video is exported with captions where they help, and we agree the full list of versions in the proposal, so there's no guesswork at delivery.
Can you edit video for a regulated business such as a law firm?
Yes. For Affinity Law, a personal injury firm, we supported their video content and made campaign creative that explains their services clearly and feels professional rather than alarming. Regulated businesses should still check every video against their own advertising rules before it runs, and we build that approval step into the schedule.
How does ongoing video editing work?
For regular content we agree a monthly volume, the formats, and how you send footage and feedback. You get a steady flow of edits without briefing a new editor every time. One-off projects, such as a brand video or a launch ad set, are quoted separately with their own scope and timeline.
Let's work together
Get a fixed quote for your video work
Tell us what you need and we'll recommend where to start. We reply within one business day.
7 people, all in-house
Design, web development, video and automation under one roof.
4.9
Client rating
50+
Projects shipped