Reacon Group — website
Reacon Group presents itself as a global print, packaging and communications partner, producing everything from packaging and retail activations to personalized mail from its Sydney production floor. Pixel2Tech built the Reacon Group website as white-label development partner for a digital agency, delivering a custom site for the agency's client.
- Client
- Reacon Group
- Practice
- Websites
- Service
- Custom Websites
- Engagement
- White-label partner
- Live site
- reacongroup.com ↗
The work
What we built for Reacon Group (white-label)
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most visitors arrive on their phones, so the mobile layout matters most.
Project brief
Deliverables
- Custom website build
- Solutions and industry page structure
- Home page with service sections
- Start an order and contact routes
- Scroll animations
- Mobile layout
The challenge
Reacon sells three quite different services, print and production, mailing and fulfillment, and data-driven communications, to buyers in regulated sectors such as banking, pharmaceuticals and government. It is also one company in a wider group, so the site has to explain where it fits and point to its sister businesses without losing visitors.
Our approach
A floating pill navigation links About Us, Solutions, Our Industries, Our Works and Blogs, with Start an Order and Contact Us buttons always in view. The home page opens on a dark hero with the brand's positioning and two calls to action, then a client logo strip, a certifications row, an introduction to the group with cards for its four sister companies, and three long service sections that each list capabilities and link to a detail page. An industries section, partner quotes, an FAQ and a closing call to action complete the page.
The outcome
A B2B website that explains three service lines and six industries from one home page and gives procurement teams a direct route to start an order or contact the team. The four sister companies are one click away, so visitors who need a different service can still find it within the group.
- Platform
- Custom build (Tailwind CSS, Alpine.js, GSAP)
- Site type
- B2B print, packaging and communications services
- Key pages
- Solutions, industries, our works, start an order
How we did it
Step 01
Structure
Solutions are grouped into print and production, mailing and fulfillment, and data-driven innovation, each with sub-pages such as commercial print, direct mail, warehousing and data unification.
Step 02
Trust signals
Client logos, a row of the certifications the company holds and partner quotes sit high on the home page, where B2B buyers look for them first.
Step 03
Group and industries
Cards link out to the four sister companies in the Westman Group, and an industries section covers banking and finance, hospitality, e-commerce, pharmaceuticals, charities and government.
Step 04
Build and mobile
The site is built with Tailwind CSS, Alpine.js and GSAP scroll animations, and on phones the hero, buttons and service sections stack into one column behind a menu button.
Tools and platforms
- Custom HTML
- Tailwind CSS
- Alpine.js
- GSAP ScrollTrigger
- Microsoft IIS
Why this project matters
B2B buyers comparing print and mailing suppliers want to see capabilities, sector experience and credentials before they make contact. A site that puts all three on one page, with an order route always visible, shortens that research.
Questions about this project
What is the Reacon Group website built with?
It is a custom build using Tailwind CSS for styling, Alpine.js for interactive elements and GSAP for scroll animations, served from a Microsoft IIS server.
Do you work white-label for agencies?
Yes. We build Shopify stores and websites under the agency's brand, with an NDA when needed, so the work is presented as the agency's own. Share the scope and we will send a fixed quote after a short call.
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