Holloway Diamonds — website
Holloway Diamonds is a Melbourne jeweler with showrooms in Armadale, Brighton and Canterbury, focused on natural diamond engagement rings and fine jewelry. Pixel2Tech built Holloway Diamonds' WordPress website as white-label development partner for a digital agency. The site pairs an online jewelry shop on WooCommerce with appointment booking for the showrooms.
- Client
- Holloway Diamonds
- Practice
- Websites
- Service
- WordPress Sites
- Engagement
- White-label partner
- Live site
- hollowaydiamonds.com.au ↗
The work
What we built for Holloway Diamonds (white-label)
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most visitors arrive on their phones, so the mobile layout matters most.
Project brief
Deliverables
- WordPress website on Divi
- WooCommerce shop, cart and wishlist
- Engagement ring and jewelry mega menu
- Appointment calls to action
- Showroom contact pages
- Mobile layout
The challenge
Diamond jewelry is a considered purchase: some customers buy online, while many want to see a ring in person or have one made. The agency's client needed one site that serves both, with a deep catalog that can be browsed by style, shape, color and gemstone, and clear routes to three showrooms.
Our approach
A mega menu breaks engagement rings down by style, shape, color and gemstone, and jewelry by category and curated collection. The header keeps all three showroom phone numbers and a Make an Appointment button on every page, and the hero offers an Ideal Scope appointment next to the main call to action. Services such as custom-made jewelry, remodeling and the diamond upgrade program, plus diamond education pages, have their own menu sections.
The outcome
A WordPress site where buyers can shop jewelry online, read up on diamonds or book a showroom visit, with the same paths on desktop and mobile. New pieces and collections are added through WooCommerce, so the catalog can grow with the range.
- Platform
- WordPress + WooCommerce (Divi)
- Site type
- Jewelry shop and showroom appointments
- Key pages
- Engagement rings, jewelry, services, education
How we did it
Step 01
Catalog structure
Engagement rings are organized by style, shape, color and gemstone, and jewelry by category, from rings and earrings to tennis jewelry and curated collections, all reachable from one mega menu.
Step 02
Online shop
WooCommerce runs the product pages, cart and checkout, with live product search and a wishlist so buyers can shortlist pieces before deciding.
Step 03
Showroom booking
Phone numbers for Armadale, Brighton and Canterbury and a Make an Appointment button stay in the header, so an in-person visit is always one step away.
Step 04
Services and education
Custom-made jewelry, remodeling, the diamond upgrade program and diamond education content each have their own pages, along with FAQs and a buying guide on the home page.
Tools and platforms
- WordPress
- WooCommerce
- Divi
- WooCommerce product search
- YITH WooCommerce Wishlist
Why this project matters
With high-value jewelry, the website often decides whether a buyer orders online or visits a showroom. Giving both paths equal weight serves buyers at either stage.
Questions about this project
What platform is the Holloway Diamonds website built on?
It runs on WordPress with the Divi theme, and WooCommerce powers the online shop, cart, product search and wishlist.
Do you work white-label for agencies?
Yes. We build stores and websites under the agency's brand, with an NDA when needed. Tell us about the project and we will send a fixed quote after a short call.
Related services and articles
Have a project like this in mind?
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