Negative Apparel — Shopify store
Negative Apparel describes itself as contemporary women's fashion with global styles, selling dresses, co-ord sets, tops, bottoms, lingerie, sleepwear, bags and beauty. We built Negative Apparel's Shopify store to carry a fast-changing catalog of new drops.
- Client
- Negative Apparel
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Live store
- negativeapparel.com ↗
The work
What we made for Negative Apparel
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- negativeapparel.com
Negative Apparel store page 2 - negativeapparel.com
Negative Apparel store page 3
Project brief
Deliverables
- Shopify storefront
- Edit tabs and mega menus
- Tabbed new drops grid
- Product page with swatches
- Mobile bottom navigation
- Store locations page
The challenge
New styles arrive often and the range covers everything from office suits to lingerie. Shoppers need quick routes into dresses, co-ords or sleepwear, and separate edits for curvy sizes, winter, beauty and accessories.
Our approach
A top row of tabs switches between Women, Winters, Curvy, Beauty and Accessories, while a second menu covers new arrivals, dresses, co-ord sets, tops, bottoms, lingerie, loungewear and kids. The home page leads with a campaign banner and a tabbed new drops grid for tops, pants and dresses, followed by category banners. Product pages show color swatches, size buttons, quantity, add to cart and buy it now, and a currency selector in the header shows prices in PKR.
The outcome
A product-dense Shopify store where shoppers can switch between edits, browse new drops by type and buy in a few taps, with a fixed bottom bar on mobile. Each edit has its own landing page, so the team can feature curvy, winter or beauty ranges without crowding the main menu.
- Platform
- Shopify (Ecomus theme)
- Catalog
- Dresses, co-ords, tops, lingerie, loungewear, bags
- Shopping
- Edit tabs, tabbed new drops, swatches
How we did it
Step 01
Navigation
Edit tabs for women, winters, curvy, beauty and accessories sit above a category menu with dropdowns for dresses, co-ords, tops, bottoms, lingerie and loungewear.
Step 02
Home page
A campaign banner leads into a new drops grid that switches between tops, pants and dresses, then large lingerie and dresses banners.
Step 03
Collections and products
Collection pages offer filters, sorting and several grid densities. Product pages show image galleries, color swatches, size buttons and two purchase buttons.
Step 04
Mobile
A fixed bottom bar gives home, menu, search and cart on every page, with the edit tabs kept under the logo.
Tools and platforms
- Shopify
- Ecomus theme
- Multi-currency selector
- Product compare
Why this project matters
Fashion stores with frequent drops live on repeat visits. Fast routes to what is new, by type, give returning shoppers a reason to check back.
Questions about this project
What platform is the Negative Apparel store built on?
It runs on Shopify with the Ecomus theme, using collections for each category and edit, color and size options, and a currency selector.
Can Pixel2Tech build a similar Shopify store for my brand?
Yes. We design and build Shopify stores for fashion brands, including edit tabs, new drop grids and mobile bottom navigation. Tell us about your catalog and we will send a fixed quote after a short call.
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Have a project like this in mind?
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