Nayyer Carpets — creative direction and product visuals
We worked alongside Nayyer Carpets' in-house team as a creative partner. Our part covered social media creative and product visuals, including realistic carpet mockups that show each design in a furnished room. The mockups are used on their website and across their social channels.
- Client
- Nayyer Carpets
- Practice
- Social Media & Ads
- Service
- Social Media
The work
What we made for Nayyer Carpets
Image 1 of 20: Nayyer Carpets — creative direction and product visuals: creative 1
Product mockups
Carpets shown in real rooms
We built realistic carpet mockups so Nayyer Carpets could present its designs in furnished interiors. The same mockups are used on the brand's website and social channels, which keeps the product imagery consistent everywhere.
Project brief
Deliverables
- Carpet product mockups
- Social media creatives
- Meta ad creative support
- Website visual support
The challenge
Nayyer Carpets needed to show their carpets in realistic rooms so customers could picture them at home. Flat product shots didn't do that, and the website and social posts needed one consistent look.
Our approach
We built custom mockups that place each carpet design in a well-lit interior, then reused them on the website and in social posts so both channels share one look. Alongside the mockups we gave creative direction and design support on their social campaigns.
The outcome
Nayyer Carpets now has a library of product visuals it can use on the website, in social posts and in ads, all in one consistent style.
- Our role
- Creative direction and design support
- Key assets
- Carpet mockups and social creatives
- Used on
- Website and social channels
How we did it
Step 01
Creative direction
We worked as a creative partner alongside Nayyer Carpets' in-house team, refining their visual concepts and giving design feedback on their ongoing marketing.
Step 02
Product mockups
We built realistic carpet mockups that place each design in a furnished interior, so customers can see how it would look in a real room.
Step 03
Social and Meta ad creative
We designed social posts and Meta ad creatives around the new mockups, keeping the look consistent from post to post.
Step 04
One look across channels
We made sure the mockups looked the same on the website and on social, so customers see one brand wherever they find it.
Tools and platforms
- Adobe Photoshop
- Product mockups
- Creative direction
- Meta ad creative
- Social media design
Why this project matters
People buying a carpet online want to see it in a room before they commit. Realistic mockups answer that question on the product page and in a social feed, and the same images can be reused on every channel.
Questions about this project
Did Pixel2Tech manage all of Nayyer Carpets' marketing?
No. We worked as a creative and design partner alongside their in-house team, providing creative direction, design feedback and specific visual assets such as the product mockups.
What were the product mockups used for?
They show carpet designs in realistic rooms on the website, and the same images were reused in social media content so both channels share one visual standard.
What exactly did Pixel2Tech contribute?
Social media creative design, Meta ad creative support, carpet mockups, website visual support, and design feedback on their ongoing work.
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