MADLUVV — social media and Meta ads
MADLUVV sells brow and beauty products, including its Brow Stamp Kit. We ran their social media on Instagram, Facebook, TikTok and LinkedIn, produced the creative for their Meta ads, and worked on their Shopify store.
- Client
- MADLUVV
- Practice
- Social Media & Ads
- Service
- Social Media
The work
What we made for MADLUVV
Image 1 of 12: MADLUVV — social media and Meta ads: creative 1
Video content
Short-form video creatives
Vertical videos made for organic social and paid campaigns. The preview plays muted; open a video for the full player and next/previous navigation.
Creator review: new favourite eyebrow product
Video 1 of 13: Creator review: new favourite eyebrow product
Project brief
Deliverables
- Organic social content
- Meta ad creative
- Short-form video
- Shopify product page and speed work
The challenge
MADLUVV's organic posts and paid ads looked like they came from two different brands, and the Shopify store was slow on mobile and hard to find in search. They wanted one team to handle the creative and the store together.
Our approach
We set one visual style for every reel, story and ad, so the brand looks the same on each platform. For Meta ads we leaned on problem-and-solution video: creator-style hooks, close-up brow application clips and short product demos. On Shopify we reorganized the product page layout, added product schema markup and cleaned up front-end code to speed up mobile pages.
The outcome
MADLUVV now has a steady flow of on-brand content: daily organic posts and weekly batches of paid ad creative, all in one visual style, with the store work sitting underneath the campaigns.
- Posting rhythm
- Daily organic, weekly ad batches
- Channels
- Instagram, Facebook, TikTok, LinkedIn
- Store work
- Product schema and mobile speed
How we did it
Step 01
One visual style
We set a single look for reels, stories, posts and ads so MADLUVV reads as one brand on Instagram, Facebook, TikTok and LinkedIn.
Step 02
Meta ad creative
Ads were built around problem-and-solution video: creator-style hooks, close-up brow application clips and short product demos, delivered in weekly batches.
Step 03
Organic content
Daily organic posts kept the channels active between campaigns and followed the same visual rules as the ads.
Step 04
Shopify improvements
We reorganized the product page layout, added product schema markup and cleaned up front-end code to speed up mobile pages.
Tools and platforms
- TikTok
- Meta Ads
- Shopify
Why this project matters
When organic posts, paid ads and the store all look and feel the same, a shopper who sees an ad and then visits the profile or the product page meets the same brand at every step.
Questions about this project
What did Pixel2Tech do for MADLUVV?
We ran their social media on Instagram, Facebook, TikTok and LinkedIn, produced creative for their Meta ads, made short-form video, and worked on their Shopify store: product page layout, product schema markup and mobile speed.
What kind of ad creative did you make?
Mostly problem-and-solution video: creator-style hooks, close-up brow application clips and short product demos, delivered in weekly batches alongside daily organic posts.
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