What work did Pixel2Tech do for Affinity Law?

Social media management and content planning, engagement-focused posts, promotional and campaign creatives for personal injury services, static ad creatives, video content support, and creative support for advertising campaigns on Meta, AppLovin and Google Ads.

Did Pixel2Tech manage the ad campaigns themselves?

This engagement covered creative and advertising support — producing and adapting the visual assets used in campaigns. It did not include owning ad budgets, targeting or campaign optimisation.

What were the outcomes of the project?

A more consistent social media presence, a reusable library of campaign creatives, multiple tested creative angles across personal injury services, and closer alignment between organic social content and paid advertising creative.

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Creative/Social Media

Affinity Law social media & ad creatives

Affinity Law is a personal injury law firm serving Toronto and the GTA. Working as part of Pixel2Tech, we managed their social media presence and produced engagement-focused posts, promotional creatives and campaign visuals, plus creative support for advertising across Meta, AppLovin and Google Ads, and assets for video content.

Brand: Affinity Law
Practice: Creative
Service: Social Media
Year: 2025

The Work

What we designed for Affinity Law

Affinity Law social media & ad creatives visual 1

Video Content

Short-form video creatives

Vertical video assets produced for organic social and paid campaigns.

What to expect after hiring a lawyer

He accepted the first offer and couldn't go back

Partly at fault? You may still have a claim

Insurance companies check your social media

Deliverables

Content strategy
Post design system
Reels & carousels
Monthly calendar

The challenge

Personal injury is a crowded, trust-driven market. The content had to state the service clearly, feel professional and approachable rather than alarming, and work equally well as an organic post and as a paid ad unit.

Our approach

We built a consistent visual language on top of Affinity Law's existing brand: gold and black, high-contrast compositions, strong headline typography, emotionally relevant imagery and one clear call to action per creative. Angles were developed around car accidents, slip and fall, negligence, wrongful death, accident claims, free case reviews, no-upfront-fee messaging and local GTA service areas — designed to stop the scroll, name the problem, build trust and prompt the next step.

The outcome

Affinity Law now has a more consistent social presence and a reusable library of campaign creatives covering multiple personal injury angles, with organic and paid creative finally speaking the same visual language.

Work delivered: Social management + campaign creative
Ad platforms supported: Meta, AppLovin, Google Ads
Creative angles: Accidents, negligence, claims, wrongful death

How we delivered this social media project

Step 01
Brand and market review
We started from Affinity Law's existing identity and the reality of a competitive Toronto and GTA personal injury market, where trust, clarity and credibility decide whether a creative is believed.
Step 02
Creative strategy and angles
We mapped the service angles worth owning — car accidents, slip and fall, negligence, accident claims, wrongful death, free case reviews and no-upfront-fee messaging — and gave each one a clear message and call to action.
Step 03
Content and creative production
Social posts and promotional creatives were produced against one visual language: gold and black, high-contrast layouts, strong headline typography and emotionally relevant imagery.
Step 04
Paid media creative support
We created and adapted static and video-supporting assets for advertising campaigns on Meta, AppLovin and Google Ads, keeping brand consistency across every placement. This was creative and advertising support rather than budget, targeting or campaign optimisation.

Technologies and tools used

The stack below was chosen for this engagement because it matched the scale of the work, the team that would maintain it afterwards, and the performance the brief required.

Adobe Photoshop
Adobe Illustrator
Figma
After Effects
Meta Ads creative specs
Google Ads creative specs
AppLovin creative specs

Why this project matters

In legal services the creative is often the first credibility signal a potential client receives. Consistent, clearly written visuals that name the problem and the next step do more for enquiry volume than any single clever ad, and a reusable creative library means the firm can keep both organic and paid channels fed without restarting from a blank canvas each month.

If you are weighing up similar work, our services overview explains how we scope engagements, and about Pixel2Tech introduces the team who would run it.

Frequently asked questions

What work did Pixel2Tech do for Affinity Law?: Social media management and content planning, engagement-focused posts, promotional and campaign creatives for personal injury services, static ad creatives, video content support, and creative support for advertising campaigns on Meta, AppLovin and Google Ads.
Did Pixel2Tech manage the ad campaigns themselves?: This engagement covered creative and advertising support — producing and adapting the visual assets used in campaigns. It did not include owning ad budgets, targeting or campaign optimisation.
What were the outcomes of the project?: A more consistent social media presence, a reusable library of campaign creatives, multiple tested creative angles across personal injury services, and closer alignment between organic social content and paid advertising creative.