Affinity Law — social media and ad creatives
Affinity Law is a personal injury firm serving Toronto and the GTA. We managed their social media, designed posts and campaign visuals, made static ad creatives for Meta, AppLovin and Google Ads, and supported their video content.
- Client
- Affinity Law
- Practice
- Social Media & Ads
- Service
- Social Media
The work
What we made for Affinity Law
Image 1 of 10: Affinity Law — social media and ad creatives: creative 1
Video content
Short-form video creatives
Vertical videos made for organic social and paid campaigns. The preview plays muted; open a video for the full player and next/previous navigation.
He accepted the first offer and couldn't go back
Video 1 of 4: He accepted the first offer and couldn't go back
Project brief
Deliverables
- Social media management and content planning
- Campaign creatives
- Static ad creatives
- Video content support
The challenge
Personal injury is a crowded market, and people choose a lawyer they trust. Each creative had to say clearly what the firm does, feel professional rather than alarming, and work both as an organic post and as a paid ad.
Our approach
We built on Affinity Law's existing gold-and-black brand: high-contrast layouts, strong headline type, relevant imagery and one call to action per creative. We wrote angles for car accidents, slip and fall, negligence, wrongful death, accident claims, free case reviews, no-upfront-fee messaging and local GTA service areas. Each one names the problem, gives a reason to trust the firm and asks for the next step.
The outcome
Affinity Law now has a more consistent social presence and a reusable library of campaign creatives covering several personal injury topics, with organic posts and paid ads in the same visual style.
- Work delivered
- Social management and campaign creative
- Ad platforms supported
- Meta, AppLovin, Google Ads
- Creative angles
- Accidents, negligence, claims, wrongful death
How we did it
Step 01
Brand and market review
We started from Affinity Law's existing identity and the reality of a competitive Toronto and GTA personal injury market, where trust, clarity and credibility decide whether a creative is believed.
Step 02
Creative strategy and angles
We mapped the service angles worth owning (car accidents, slip and fall, negligence, accident claims, wrongful death, free case reviews and no-upfront-fee messaging) and gave each one a clear message and call to action.
Step 03
Content and creative production
Social posts and promotional creatives were produced in one visual language: gold and black, high-contrast layouts, strong headline typography and relevant imagery.
Step 04
Paid media creative support
We created and adapted static and video-supporting assets for campaigns on Meta, AppLovin and Google Ads, keeping the brand consistent across every placement. This was creative support, not budget, targeting or campaign optimization.
Tools and platforms
- Adobe Photoshop
- Adobe Illustrator
- Figma
- After Effects
- Meta Ads creative specs
- Google Ads creative specs
- AppLovin creative specs
Why this project matters
In legal services the creative is often the first credibility signal a potential client sees. Clear visuals that name the problem and the next step do more for inquiries than any single clever ad, and a reusable creative library keeps both organic and paid channels supplied without starting from a blank canvas each month.
Questions about this project
What work did Pixel2Tech do for Affinity Law?
Social media management and content planning, engagement-focused posts, promotional and campaign creatives for personal injury services, static ad creatives, video content support, and creative support for advertising campaigns on Meta, AppLovin and Google Ads.
Did Pixel2Tech manage the ad campaigns themselves?
No. This engagement covered creative and advertising support: producing and adapting the visual assets used in campaigns. It did not include ad budgets, targeting or campaign optimization.
What were the outcomes of the project?
A more consistent social media presence, a reusable library of campaign creatives, several creative angles across personal injury services, and closer alignment between organic social content and paid advertising creative.
Related services and articles
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