Luscious Cosmetics — Shopify store
Luscious Cosmetics describes itself as Pakistan's first luxury makeup brand, cruelty-free and halal since 2007. We built the brand's Shopify store to carry its makeup, brushes, lashes, press-on nails and vanity cases, with a free gift on prepaid orders called out across the site.
- Client
- Luscious Cosmetics
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Live store
- iloveluscious.com ↗
The work
What we made for Luscious Cosmetics
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- iloveluscious.com
Luscious Cosmetics store page 2 - iloveluscious.com
Luscious Cosmetics store page 3
Project brief
Deliverables
- Shopify storefront
- Category mega menu
- Bestseller and new arrival carousels
- Product page with routine add-ons
- Reviews and rewards integration
- Mobile layout
The challenge
The catalog mixes shade-based makeup such as lipsticks and brow pencils with tools, lashes and a growing range of press-on nails. Shoppers need to find bestsellers quickly, pick a shade, and see what else completes the look before they check out.
Our approach
A navy header with a pink announcement bar keeps the menu short: Shop All, Bestsellers, New & Trending, Clearance and Our Story, with a mega menu for face, eyes and brows, lips, brushes and tools, lashes and nails. The home page runs carousels for bestsellers, new arrivals and a tabbed World of Beauty Tools row. Product pages show the rating, sale price and campaign badge up front, then a Complete Your Routine block that adds matching products with one tick.
The outcome
A Shopify store where shoppers can move from a campaign banner to a bestseller, choose a shade and add routine items in the same view. The same layout carries over to phones, with the menu, search and bag kept in a compact header.
- Platform
- Shopify (Horizon theme)
- Catalog
- Makeup, brushes and tools, lashes, press-on nails
- Shopping
- Bestsellers, routine add-ons, reviews, rewards
How we did it
Step 01
Menu and categories
A short top menu leads to Shop All, Bestsellers, New & Trending and Clearance, while the full range is grouped into face, eyes and brows, lips, brushes and tools, lashes and nails.
Step 02
Home page rows
Campaign banners sit above carousels for bestsellers and new arrivals, then a World of Beauty Tools row with tabs for tools, bags, brushes, lashes and nails, followed by customer reviews and blog posts.
Step 03
Product pages
Each product shows its star rating, sale and original price, quantity and add to cart, then a Complete Your Routine box that suggests matching items with shade selectors.
Step 04
Reviews and rewards
Judge.me reviews appear on product cards and pages, and a loyalty rewards program is built into the store alongside the free gift offer on prepaid orders.
Tools and platforms
- Shopify
- Horizon theme
- Judge.me reviews
- BON Loyalty rewards
Why this project matters
Makeup shoppers rarely buy one item at a time. Putting matching products and reviews right next to the add to cart button makes it easier to build a full look in one order.
Questions about this project
What platform is the Luscious Cosmetics store built on?
It runs on Shopify with the Horizon theme, using Shopify collections for makeup categories, bestsellers and new arrivals, with Judge.me reviews and a loyalty rewards app.
Can Pixel2Tech build a similar Shopify store for my beauty brand?
Yes. We design and build Shopify stores for makeup and beauty brands, including shade selection, routine add-ons and review integrations. Tell us about your range and we will send a fixed quote after a short call.
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