Luella Grey Pakistan — Shopify store
Luella Grey is a London handbag brand, and Luella Grey Pakistan is its store for shoppers in Pakistan. It sells a focused range of purses, crossbody bags, work totes and backpacks. We built the Pakistan store on Shopify to give a small collection the space and story a premium bag brand needs.
- Client
- Luella Grey Pakistan
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Live store
- luellagrey.pk ↗
The work
What we made for Luella Grey Pakistan
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- luellagrey.pk
Luella Grey Pakistan store page 2 - luellagrey.pk
Luella Grey Pakistan store page 3
Project brief
Deliverables
- Shopify storefront
- Collection tiles by bag type
- Brand story sections
- Product page with dimensions and composition
- Mobile layout
The challenge
With a short product list, every bag has to earn its place on the page. Shoppers paying for a premium bag want to know who designed it, what it is made of and whether it will fit their laptop, and the store has to tell that story without slowing down the path to checkout.
Our approach
The menu is short: Home, Crossbody Bags, Handbags, Work Bags, Purses and Sale. Below the hero, the home page shows four collection tiles, a three-part brand strip on the philosophy, London design and small-batch production, a row of featured bags, a seasonal colors story and longer write-ups for individual styles. Product pages carry a full description, dimensions, composition and stock status, with an Alif pay-in-three option under the price.
The outcome
A boutique-style store where a small range reads as a curated collection, with enough detail on each bag for shoppers to buy with confidence.
- Platform
- Shopify (Kalles theme, EComposer sections)
- Catalog
- Purses, crossbody bags, work totes, backpacks
- Shopping
- Brand story, style write-ups, installments
How we did it
Step 01
Short, clear menu
Bags are grouped by how they are carried and used, crossbody, handbag, work bag and purse, so shoppers can reach the right style in one click.
Step 02
Brand story
A three-column strip covers the brand's philosophy, London design and small-batch production, and individual styles such as Elspeth and Sara get their own write-ups.
Step 03
Product detail
Product pages show the original and sale price, a pay-in-three option, a long description, dimensions, composition, availability and a gallery of angles.
Step 04
Mobile and contact
On phones the hero and collection tiles stack into a simple scroll, and a WhatsApp chat button stays in reach on every page.
Tools and platforms
- Shopify
- Kalles theme
- EComposer
- Alif installments
- WhatsApp chat
Why this project matters
Premium bag shoppers buy into the design as much as the product. Giving a small range room for story and detail helps it feel considered rather than thin.
Questions about this project
What platform is the Luella Grey Pakistan store built on?
It runs on Shopify with the Kalles theme and EComposer sections, using Shopify collections for each bag type and an Alif option for installment payments.
Can Pixel2Tech build a similar Shopify store for my brand?
Yes. We design and build Shopify stores for boutique and premium brands, including brand story sections and detailed product pages. Tell us about your catalog and we will send a fixed quote after a short call.
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