Klinik am Schwarzwald — website
Klinik am Schwarzwald is a plastic and aesthetic surgery clinic in Lauchringen, Germany, near the Swiss border, led by Dr. Mario Holdenried. Pixel2Tech built the clinic's German-language WordPress website as white-label development partner for a digital agency. The site organizes a wide treatment list and makes it simple for patients to ask for a consultation.
- Client
- Klinik am Schwarzwald
- Practice
- Websites
- Service
- WordPress Sites
- Engagement
- White-label partner
- Live site
- klinik-schwarzwald.com ↗
The work
What we built for Klinik am Schwarzwald (white-label)
On mobile
Most visitors arrive on their phones, so the mobile layout matters most.
Project brief
Deliverables
- WordPress website on a custom theme
- Treatment mega menu by body area
- Treatment page structure
- Booking, photo, video and price request forms
- Cookie consent setup
- Mobile layout with fixed contact bar
The challenge
The clinic offers dozens of surgical and non-surgical treatments across breast, face, body and skin, and each needs its own page. Patients also come with different first questions, such as price, a photo assessment or a video call, so one generic contact form was not enough.
Our approach
A dark green header carries Behandlungen (treatments), Ärzte (doctors), Klinik, Karriere (careers), Finanzierung (financing), an Ästhetik+ magazine, Kontakt, site search and a Beratung vereinbaren (book a consultation) button. The treatments menu opens into breast, face, body and skin columns with featured procedures on top. Slide-out panels hold separate forms for booking an appointment, sending photos, requesting a video consultation and asking for a price, with GDPR consent on each.
The outcome
A clinic website where patients can find a treatment in a couple of clicks, read about the doctors and team, check financing and send the exact request they have in mind. On phones a fixed Kontakt & Anfrage bar keeps the request forms within reach.
- Platform
- WordPress (custom theme)
- Site type
- Plastic surgery clinic, German language
- Key pages
- Treatments, doctors, clinic, careers, financing
How we did it
Step 01
Treatment structure
Treatments are grouped into breast, face, body and skin, each with its own URL path, so patients and search engines can follow a clear hierarchy from category to procedure.
Step 02
Clinic and team
The home page shows the full team photo, a personal message from Dr. Holdenried, the most requested treatments, a short video, patient reviews and a team introduction, with doctors, clinic and careers pages in the main menu.
Step 03
Consultation requests
Four slide-out forms cover appointment booking, photo requests, video consultations and price requests, the last with a dropdown of treatments grouped by area.
Step 04
Mobile and compliance
On phones the menu and search sit beside the logo and a fixed bar opens the request forms, while Borlabs Cookie handles consent and the footer links to imprint, privacy and accessibility pages.
Tools and platforms
- WordPress
- Custom theme (block editor)
- Borlabs Cookie
- Yoast SEO
Why this project matters
Patients considering an aesthetic procedure want clear information and a low-pressure way to ask questions first. Separate request paths for price, photos and video calls let them start the conversation the way they feel comfortable.
Questions about this project
What is the Klinik am Schwarzwald website built with?
It runs on WordPress with a custom theme and the block editor, using Borlabs Cookie for consent management and Yoast SEO for search settings.
Do you work white-label for agencies?
Yes. We build websites and Shopify stores under the agency's brand, with an NDA when needed. Tell us about the project and we will send a fixed quote after a short call.
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