Interior Ville — Shopify store
Interior Ville describes itself as a premier destination for home decor, with a curated selection of wall art, lamps, cushions, blankets, tabletop pieces and artificial plants. Pixel2Tech built the Interior Ville Shopify store as white-label development partner for a digital agency, working to the agency's direction for its client.
- Client
- Interior Ville
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Engagement
- White-label partner
- Live store
- interiorville.com ↗
The work
What we built for Interior Ville (white-label)
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- interiorville.com
Interior Ville store page 2 - interiorville.com
Interior Ville store page 3
Project brief
Deliverables
- Shopify storefront
- Editorial home page with category blocks
- Collection pages with sidebar and view options
- Product page with ships to, color and size options
- Order tracking and support pages
- Mobile layout with bottom navigation
The challenge
A decor shop sells on mood, so the store has to feel like a styled room rather than a list of products. At the same time, many items come in several colors and sizes and ship to different regions, which has to be clear on the product page.
Our approach
The store uses a warm, neutral palette with a top bar for the free shipping threshold and a simple menu of Home, Shop, Blogs, Support and Track Order. The home page opens with a split interior hero, then a welcome section, a best sellers carousel and editorial blocks for wall decor, textiles, tabletop, lighting and plant decor. Collection pages add a category sidebar, view toggles, items per page and sorting, and product pages offer a ships to choice, color swatches and size buttons.
The outcome
A Shopify store where shoppers can browse decor by category, pick colors and sizes on one page and track their orders, with the same flow on mobile through a bottom navigation bar.
- Platform
- Shopify (Ella theme)
- Catalog
- Wall decor, lighting, textiles, tabletop, plant decor
- Shopping
- Category sidebar, color and size swatches, order tracking
How we did it
Step 01
Styled home page
Each category gets its own lifestyle block on the home page, from a wall decor feature and a textiles section to an exclusive tabletop row and a plant decor section with artificial flowers and trees.
Step 02
Collections
Collection pages list the five categories in a sidebar and give shoppers four grid views, an items per page selector and best selling sort.
Step 03
Product options
Product pages let shoppers choose where the item ships (United States or worldwide), then a color swatch and size, with a back in stock notification for variants that are sold out.
Step 04
Mobile and support
On phones a fixed bottom bar links Home, Search, Collection, Account and Cart, and the Support menu groups about, contact, refund policy and order tracking.
Tools and platforms
- Shopify
- Ella theme
- Shopify collections
- Klaviyo
Why this project matters
Home decor is an impulse and inspiration purchase. Styled category blocks help shoppers picture a piece in their own room, and clear color, size and shipping options remove the doubts that stop a checkout.
Questions about this project
What platform is the Interior Ville store built on?
It runs on Shopify with the Ella theme, using Shopify collections for wall decor, lighting, textiles, tabletop and plant decor, with variant options for shipping region, color and size.
Do you work white-label for agencies?
Yes. We build Shopify stores and websites under the agency's brand, so the agency stays the face to its client, and we sign an NDA when needed. Tell us about the project and we will send a fixed quote after a short call.
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