Healthcare Meta ad creatives
A set of static ad designs for clinics, hospitals and health brands, made for Meta, Instagram and Facebook. They cover foot and ankle pain, knee pain, nerve pain, ENT, heart health, a hearing day event, dental care and supplements, as both offer ads and patient awareness posts.
- Practice
- Social Media & Ads
- Service
- Social Media
The work
What we made
Project brief
Deliverables
- Static Meta ad designs
- Patient awareness posts
- Square and 4:5 feed sizes
- Each clinic's colors and logo applied
The challenge
A patient scrolling past a health ad gives it a second or two. In that time the ad has to name the problem, show who can help and say what to do next, without sounding alarming or promising more than a clinic can deliver. Meta also reviews health ads closely, so every line has to stay factual.
Our approach
Each design leads with the condition or the question a patient is already asking, such as whether knee pain can be treated without surgery. Below that sits one short supporting point and one call to action: call, book or visit. We used clean medical imagery, a strict type hierarchy and each clinic's own colors, and kept the text short enough to read on a phone.
The outcome
The set shows how we handle patient-facing creative for regulated categories: clear, calm designs across several treatment areas, each with a single next step.
- In this set
- 14 static ad designs
- Treatment areas
- Pain, ENT, hearing, heart, dental, supplements
- Made for
- Meta, Instagram and Facebook feeds
How we did it
Step 01
Start from the patient's question
Each ad opens with the condition or the question a patient is already asking, such as whether knee pain can be treated without surgery, so they recognize themselves before reading anything else.
Step 02
One offer, one next step
Every design carries a single message and a single action: call the clinic, book an assessment or visit the website.
Step 03
Calm, factual layout
Clean medical imagery, a strict type hierarchy and each clinic's own colors keep the ads professional rather than alarming, with no promises a clinic can't keep.
Step 04
Sized for the feed
Designs were built in square and 4:5 formats so they fill the screen in Meta, Instagram and Facebook feeds.
Tools and platforms
- Adobe Photoshop
- Adobe Illustrator
- Meta ad specs
- 1:1 and 4:5 formats
Why this project matters
For a clinic, an ad is often the first contact a patient has with the practice. A clear, factual design that names the problem and the next step earns more trust than a loud one, and it sits more comfortably within Meta's rules for health advertising.
Questions about this project
Can you design Meta ads for our clinic or dental practice?
Yes. We design static and video ads for clinics, dental practices, hearing centers and health brands in the US, UK and Europe, sized for Meta, Instagram and Facebook. Send us your services, offer and brand guidelines to start.
How do you keep health ads within Meta's rules?
We keep the copy factual: no guaranteed outcomes, no before-and-after promises and no lines that assume something about the viewer's health. Meta makes the final call in its review, so we adjust wording if an ad is rejected.
Do you run the campaigns as well?
This work covered the ad design. Targeting, budgets and campaign setup are separate; we can supply creative for your media buyer or help plan creative tests.
Related services and articles
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