Charles Tyrwhitt Pakistan — Shopify store
Charles Tyrwhitt Pakistan is the Pakistan online store for Charles Tyrwhitt, the British menswear brand from Jermyn Street, London. It sells formal and casual shirts, polos, suits, pants, knitwear, coats, shoes and accessories such as ties, belts, socks and pocket squares. We built the Pakistan storefront on Shopify around the brand's shirts and tailoring.
- Client
- Charles Tyrwhitt Pakistan
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Live store
- charlestyrwhitt.pk ↗
The work
What we made for Charles Tyrwhitt Pakistan
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- charlestyrwhitt.pk
Charles Tyrwhitt Pakistan store page 2 - charlestyrwhitt.pk
Charles Tyrwhitt Pakistan store page 3
Project brief
Deliverables
- Shopify storefront
- Category panels with sub-links
- Shirt fit and fabric navigation
- Collar and sleeve size selection
- Tiered quantity discount display
- Mobile layout
The challenge
Shirts are the heart of the range, and they come in many fits, fabrics and sizes. A shopper needs to pick a collar size and sleeve length, choose between fits such as slim and classic, and compare fabrics like oxford, poplin and twill, all without leaving the page.
Our approach
The header lists Shirts, Polos, Suits, Pants, Sweaters, Blazers and Coats, Shoes, Accessories and Sale. The home page follows its hero with a row of new-arrival shirts, then four large panels for shirts, pants, suits and coats, each with its own sub-category links. Shirt collections add a bar for formal, casual, classic fit, slim fit, oxford, poplin and twill, and product pages ask for collar size and sleeve length and show a buy more, save more table.
The outcome
A menswear store where shoppers can find a shirt by fit and fabric, choose an exact collar and sleeve size, and build a larger order with tiered discounts.
- Platform
- Shopify (Kalles theme, EComposer sections)
- Catalog
- Shirts, suits, knitwear, coats, accessories
- Shopping
- Fit and fabric filters, collar and sleeve sizes
How we did it
Step 01
Navigation
The main menu covers every part of the wardrobe, and each category opens into sub-types such as business, luxury and travel suits or chinos, smart pants and jeans.
Step 02
Home page
A hero banner, a new-arrival shirt row, four large category panels with sub-links and an accessories banner for belts, socks and ties lead into a newsletter sign-up.
Step 03
Shirt collections
Shirt pages open with an intro, then a bar for formal, casual, polos, T-shirts, classic fit, slim fit, oxford, poplin and twill, with filters and sorting below.
Step 04
Product pages
Product pages show color, collar size and sleeve length selectors, quantity, a buy more, save more discount table and expandable description sections.
Tools and platforms
- Shopify
- Kalles theme
- EComposer
- Shopify collections
Why this project matters
Shirt buyers who know their collar and sleeve size want to find the right fit and fabric fast. Navigation built around fit and fabric, and sizing that matches how shirts are actually measured, makes that quick.
Questions about this project
What platform is the Charles Tyrwhitt Pakistan store built on?
It runs on Shopify with the Kalles theme and EComposer sections, using Shopify collections for shirts by fit and fabric, suits, coats, knitwear and accessories.
Can Pixel2Tech build a similar Shopify store for my brand?
Yes. We design and build Shopify stores for menswear brands, including country storefronts for international labels, detailed size selection and quantity discounts. Tell us about your catalog and we will send a fixed quote after a short call.
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