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Brackets — Shopify store

Brackets describes itself as a premium menswear destination in Pakistan, selling casual shirts, T-shirts, polos, trousers, sweatshirts, hoodies, jackets and socks. We built Brackets' Shopify store on the Ella theme with a pared-back layout that keeps the clothing in front.

Client
Brackets
Practice
Ecom Stores
Service
Shopify Stores
Live store
brackets.pk ↗

The work

What we made for Brackets

brackets.pk
Brackets store homepage on desktop
Brackets store homepage on desktop

Scroll the homepage

The full homepage as it appears on desktop. Scroll inside the window.

brackets.pk
Brackets full homepage on desktop
Brackets full homepage

On mobile

Most shoppers arrive on their phones, so the mobile layout matters most.

  • Brackets store on mobile, screen 1
  • brackets.pk
    Brackets store, page 2 on desktop
    Brackets store page 2
Visit the live store

Project brief

Deliverables

  • Shopify storefront
  • Minimal header navigation
  • Campaign banner and category tiles
  • Collection sidebar filters
  • Mobile layout

The challenge

A menswear catalog like this repeats the same garments in many colors and sizes, from XS to XXL in tops and waist sizes 30 to 40 in trousers. Shoppers need to get to their size and color in a category quickly, and seasonal sales have to stand out without making the store look cluttered.

Our approach

The header keeps to four links: New arrivals, Men, Women and Sale. The homepage opens on a full-width campaign banner, followed by large category tiles. Collection pages add breadcrumbs, a left sidebar with filters for category, color, size and discounts, sorting and a four-column grid of model photos with New badges.

The outcome

A calm, image-led menswear store where a shopper can reach a category, filter by size and color and see new pieces at a glance, on desktop and on phones.

Platform
Shopify (Ella theme)
Catalog
Shirts, T-shirts, polos, trousers, layers and socks
Shopping
Four-link menu, sidebar filters, sale edits

How we did it

  1. Step 01

    Short navigation

    The header carries only New arrivals, Men, Women and Sale, with search and cart on the right, so the brand and product photography carry the page.

  2. Step 02

    Campaign homepage

    A full-width banner announces the current campaign, such as an end of season sale, and large category tiles below it lead into T-shirts, shirts and other ranges.

  3. Step 03

    Filtered collections

    Collection pages show breadcrumbs and a Refined by sidebar with category, color, size and discount filters, next to a four-column grid of model shots marked with New badges where relevant.

  4. Step 04

    Sizes and colors

    Products carry size options from XS to XXL for tops and waist sizes for trousers, with each colorway listed as its own product so the grid shows every color at a glance.

Tools and platforms

  • Shopify
  • Ella theme
  • Shopify collection filters
  • Size and color variants

Why this project matters

Menswear shoppers often know their size and want to see what is new in it. A short menu and size and color filters get them there without hunting through every page.

Questions about this project

What platform is the Brackets store built on?

It runs on Shopify with the Ella theme, using Shopify collections and filters for categories, sizes, colors and sale items.

Can Pixel2Tech build a similar Shopify store for my brand?

Yes. We design and build Shopify stores for clothing brands, including minimal navigation, campaign homepages and filtered collection pages. Tell us about your catalog and we will send a fixed quote after a short call.

Have a project like this in mind?

Tell us what you're working on. We'll come back with a clear plan and a realistic timeline.

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