British Lingerie Studio — Shopify store
British Lingerie Studio (BLS) describes itself as Pakistan's premium lingerie brand, selling lingerie, underwear, sleepwear and loungewear. We built the BLS Shopify store around fit, so shoppers can find the right style, fabric and size online.
- Client
- British Lingerie Studio
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Live store
- bls.uk.com ↗
The work
What we made for British Lingerie Studio
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- bls.uk.com
British Lingerie Studio store page 2 - bls.uk.com
British Lingerie Studio store page 3
Project brief
Deliverables
- Shopify storefront
- Style and fabric navigation
- Size guides and fitting room page
- Bundle collections
- Wish list and quick view
- Mobile layout
The challenge
Lingerie is hard to buy online without help on fit. Bras come in many styles and fabrics, sizes sell out at different rates, and multi-packs and sets need to be easy to find alongside single items.
Our approach
The menu breaks bras, panties and sleepwear down by style (wired, wireless, push-up, front open, bralette, maternity) and by fabric (cotton, polyamide, lace), with bundles and teens in their own sections. A fitting room link and a Start Sizing banner on the home page point shoppers to sizing help. Product pages show the product code, price, a size guide button, size buttons with sold-out sizes crossed out, add to bag and buy it now, followed by customer reviews.
The outcome
A fit-focused Shopify store where shoppers can browse by style or fabric, check sizing and buy single items or bundles. Size help, wish lists and order tracking are available on every page, on desktop and mobile.
- Platform
- Shopify (Belle theme)
- Catalog
- Bras, panties, sleepwear, camis, shapewear, teens
- Shopping
- By style, by fabric, bundles, size guides
How we did it
Step 01
Navigation
Each department has a By Style and a By Fabric column, plus bundles and sets, so shoppers can start from cut or material.
Step 02
Home page
A hero slider leads into a Just Landed carousel, style shortcuts for daily wear, push-up, t-shirt bra and bralette, a sizing banner and customer reviews.
Step 03
Product pages
Size guide, size buttons with sold-out states, quantity, add to bag and buy it now, with reviews below.
Step 04
Account and tracking
Login, wish list, cart and a track your order link sit in the header, with a store locator in the footer.
Tools and platforms
- Shopify
- Belle theme
- Judge.me reviews
- Wish list
Why this project matters
In lingerie, a wrong size means a return or a lost customer. Putting style, fabric and size help up front makes the first order more likely to fit.
Questions about this project
What platform is the British Lingerie Studio store built on?
It runs on Shopify with the Belle theme, using collections for styles, fabrics and bundles, size charts and a review app.
Can Pixel2Tech build a similar Shopify store for my brand?
Yes. We design and build Shopify stores for apparel and lingerie brands, including style and fabric navigation, size guides and bundles. Tell us about your catalog and we will send a fixed quote after a short call.
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