Anua — Shopify store
Anua presents itself as gentle yet effective Korean skincare, with a range of cleansers, toners, serums, moisturizers, sunscreens, masks and spot patches. Pixel2Tech built Anua's US Shopify store as white-label development partner for a digital agency, working to the agency's direction for its client.
- Client
- Anua
- Practice
- Ecom Stores
- Service
- Shopify Stores
- Engagement
- White-label partner
- Live store
- anua.com ↗
The work
What we built for Anua (white-label)
Scroll the homepage
The full homepage as it appears on desktop. Scroll inside the window.
On mobile
Most shoppers arrive on their phones, so the mobile layout matters most.
- anua.com
Anua store page 2 - anua.com
Anua store page 3
Project brief
Deliverables
- Shopify storefront
- Mega menu by concern, category and ingredient
- Routine set and gift offer sections
- Collection grid with sort and filters
- Product page with collapsible details
- Mobile layout
The challenge
Korean skincare shoppers arrive with very different starting points: a concern such as acne or dark spots, a step in their routine, or a single ingredient they have heard about, such as PDRN, heartleaf or retinol. The brand also sells many multi-step sets and runs gift-with-purchase offers that need to be clear before checkout.
Our approach
The Shop All mega menu offers three ways in: by skin concern, by category and by ingredient, next to top-level links for best sellers, the viral PDRN line, value sets and current offers. The home page opens with a free samples offer (pick up to five based on order value), followed by a free gift offers carousel, a video reviews row and collection features such as the retinol range. Product cards carry save badges, star ratings and review counts, and product pages keep details, benefits, testing results, ingredients and how to use in collapsible sections.
The outcome
A Shopify store where a shopper can start from a concern, a routine step or an ingredient and land on the right products, with routine sets and sample offers visible at every stage.
- Platform
- Shopify (Prestige theme)
- Catalog
- Cleansers, toners, serums, moisturizers, masks, sets
- Shopping
- By skin concern, category and ingredient
How we did it
Step 01
Three-way navigation
The Shop All menu lists skin concerns (acne, clogged pores, dark spots, dullness, dryness, sensitivity, signs of aging, texture), categories from cleanser to peels, and key ingredients such as PDRN, azelaic acid, heartleaf, niacinamide, retinol and rice.
Step 02
Sets and offers
Value sets and routine sets show the saving on the card, and the home page explains the free sample tiers before shoppers reach the cart, with a free gift offers carousel right below the hero.
Step 03
Collections and product pages
Collection pages offer grid size toggles, sorting and a filter panel. Product pages show price, rating and a short claim up front, then collapsible sections for details, benefits, testing results, ingredients and how to use, with Shop Pay and other express checkout options.
Step 04
Mobile
On phones the header shrinks to a menu, logo, search and bag, the hero stacks text above the product image, and product pages put the swipeable gallery first.
Tools and platforms
- Shopify
- Prestige theme
- Okendo reviews
- Klaviyo
- Shop Pay
Why this project matters
Skincare shoppers often know their concern or a hero ingredient before they know a product name. Letting them start from either, and showing set savings and gift tiers early, helps a first order grow into a full routine.
Questions about this project
What platform is the Anua store built on?
It runs on Shopify with the Prestige theme, using Shopify collections for skin concerns, categories, ingredients and value sets, with Okendo for product reviews.
Do you work white-label for agencies?
Yes. We build Shopify stores and websites under the agency's brand, so the agency stays the face to its client, and we sign an NDA when needed. Tell us about the project and we will send a fixed quote after a short call.
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