Brand identity design collection
A collection of brand identity boards for food, coffee, retail, tech and agency brands. Each board presents a logo with its color palette and typefaces, then shows the identity applied to real items: cups, bags, packaging, business cards, apparel and signage.
- Practice
- Design
- Service
- Branding
The work
What we made
Project brief
Deliverables
- Logo and wordmark
- Color palette
- Typography pairing
- Merchandise and packaging mockups
The challenge
A logo on a white page tells a founder very little. They need to see how the identity behaves on a cup, a box, a shirt and a phone screen before they commit to it, and the system has to stay recognizable on all of them.
Our approach
We build each identity as a small system: a primary mark, a simple palette, one or two typefaces and a few rules for using them. Then we test it on the items the business will actually use, from takeaway cups to hard hats, and present the whole set on one board so the decision is easy to make.
The outcome
The collection shows identity systems for many kinds of business, each presented the way a founder needs to see it: the mark, the palette, the type and the brand in use.
- In this set
- 30 identity boards
- Sectors
- Food, coffee, retail, tech, agencies
- Each board shows
- Logo, palette, type and mockups
How we did it
Step 01
Define the system
A primary mark, a small palette, one or two typefaces and a few rules for using them together.
Step 02
Test it on real items
We apply the identity to what the business will actually use: cups, bags, packaging, business cards, apparel, signage and screens.
Step 03
Present it on one board
Mark, palette, type and mockups sit together on a single board, so a founder can judge the whole identity at once.
Step 04
Refine and hand over
After feedback, we refine the chosen direction and prepare the files the business needs to use it.
Tools and platforms
- Adobe Illustrator
- Adobe Photoshop
- Product and merchandise mockups
- Color and type systems
Why this project matters
An identity is judged where customers meet it: on a cup, a bag or a phone screen, not on a white page. Showing the brand in use before launch helps a founder choose with confidence and avoids expensive changes after printing.
Questions about this project
What is included in a brand identity project?
Usually a logo and wordmark, a color palette, typography, and mockups of the identity on the items your business uses. Brand guidelines can be added so your team applies it consistently.
Do you work with startups in the US, UK and Europe?
Yes. Most of our identity work is done remotely with founders abroad, with calls at the key decision points.
Can you refresh an existing brand instead of starting over?
Yes. If the current identity still has recognition worth keeping, a refresh modernizes it without throwing that away.
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