Shopify B2B Without Plus: What Non-Plus Plans Now Include

Shopify announced the change in its changelog on April 2, 2026, and its news post describes the same package: company profiles for wholesale buyers, up to three custom catalogs with their own pricing, volume discounts and quantity rules, vaulted credit cards and payment terms. Before that, native B2B was sold as part of Plus, and smaller brands relied on wholesale apps or a separate store.

Many articles about Shopify wholesale still describe the old rules. Everything below reflects Shopify's help center as of September 2026. Plan-level details change, so check the live pages before you commit to a setup.

This matters most to two groups: direct-to-consumer brands adding a wholesale channel for boutiques and retailers, and manufacturers or exporters who already sell to trade buyers by email and spreadsheet. For both, the question is no longer whether Shopify can do wholesale on a smaller plan, but whether your pricing fits inside the non-Plus limits.

Shopify's B2B features by plan page is the reference to bookmark. The table below summarizes it. Most of the day-to-day wholesale tools, including net terms, quick order lists, draft order invoicing and PO numbers, are available on every plan.

Vaulted cards and Flow work well together. A buyer on net 30 can save a card at checkout, and a Shopify Flow workflow using the Charge vaulted payment for B2B order action, paired with the Payment schedule is due trigger, can charge it when the term ends. That action requires Shopify Payments and an order with payment terms and a vaulted payment method, so it replaces a lot of manual invoice chasing for stores that qualify.

The catalog cap shapes everything else. According to Shopify's catalogs help page, Basic, Grow and Advanced stores can assign up to 3 active catalogs across all their B2B markets, and assigning 3 catalogs to one market uses the full limit. A catalog holds which products a buyer can see and their prices, set as an overall percentage adjustment, fixed prices per product or variant, or both, with fixed prices overriding the percentage.

In practice, 3 catalogs means 3 price lists, such as retail partners, distributors and a trade tier. If your sales team negotiates prices account by account, you'll hit the cap quickly, and that's the clearest sign you need Plus.

Here's an illustrative plan for a rug exporter selling to US buyers. Catalog one, for distributors, uses fixed prices per SKU with carton-quantity rules. Catalog two, for retail stores, takes a percentage off retail with volume price breaks at higher quantities. Catalog three, for interior designers, takes a smaller percentage off with no minimums. Every buyer fits one of the three, and nobody needs a private price list, so the non-Plus plan works.

Some features don't work with B2B on any plan. Shopify's B2B requirements page lists them.

Two requirements come first. To use B2B catalogs on Basic, Grow or Advanced, your store must use the new Shopify Markets, and you must turn on customer accounts, because legacy customer accounts can't be used for B2B. After that, Shopify's setup checklist for blended stores follows the order below.

Payment terms options are no terms (payment due immediately, the default), net 7, 15, 30, 45, 60 or 90, due on fulfillment, and a fixed date for draft orders, according to Shopify's payment terms guide. For buyers who don't pay by card, Shopify supports manual payment methods such as bank transfer.

Some guides say non-Plus stores have no way for buyers to apply. Shopify's help center now describes company account requests: you install the Shopify Forms app, build a form for wholesale applicants, and add it to your store as a popup or inline form. Each submission creates a company, a company location and a customer in your admin, and by default those companies can't order or see B2B pricing until you approve them.

The help page doesn't list a plan restriction for this feature, but it does list limits. You can't use it if your store is dedicated to B2B and restricted to B2B customers only, and each submission creates a new company rather than adding a buyer to an existing one.

A blended store serves direct shoppers and wholesale buyers from the same catalog and inventory. Logged-in B2B buyers see their catalog prices and terms, while everyone else sees retail. Shopify publishes separate setup checklists for blended and dedicated B2B stores, so both are supported.

A separate store means a second plan fee, a second theme and syncing inventory between stores. It can still make sense when the wholesale experience is very different, or when you want wholesale behind a login with no retail visibility at all.

If you go blended, decide what logged-out visitors see about wholesale. A clear trade page that explains who qualifies, minimums, terms and how to apply saves your team from answering the same emails, and it gives the application form somewhere sensible to live.

On Shopify's pricing page as of September 2026, billed monthly, Basic is $25 a month, Grow $65, Advanced $399, and Plus starts at $2,300. The monthly gap between Advanced and the Plus starting price is $1,901, or $22,812 a year. That's simple arithmetic from list prices, not a quote, and your Plus terms may differ. Plus has to earn that back through wholesale revenue or saved staff time.

Run the numbers the other way too. If your team collects deposits by emailing invoices outside Shopify, keeps private price lists in spreadsheets, and re-keys orders for accounts that don't fit the 3 catalogs, that time has a cost. When it approaches the price gap, Plus is the cheaper option, even before counting the errors that manual steps create.

Native B2B covers the core, but most wholesale operations have a few rules that don't fit it. Before adding an app for each one, list them together; sometimes a single integration covers several. Our comparison of a custom Shopify app vs a public app explains how to decide, and note that custom apps containing Shopify Functions need Plus.

The storefront also needs attention. Wholesale buyers want dense product tables, reorder shortcuts and clear minimums, which usually means custom sections on your theme. Our guide to Shopify theme customization vs a custom theme covers that choice.

The core B2B tools don't depend on where you're based: companies, catalogs, quantity rules, payment terms and manual payment methods such as bank transfer. Two payment features do. Vaulted credit cards require Shopify Payments, and as of September 2026 Shopify's list of supported countries includes the United States, the United Kingdom and 26 of the 27 EU member states (Slovakia wasn't listed when we checked). ACH payments are for the United States only.

In practice, a US wholesaler can offer cards on file, ACH and net terms. A UK or EU wholesaler can offer cards on file and net terms, with buyers paying invoices by bank transfer as a manual payment method. Confirm your own country on the live page before you promise card-on-file ordering to trade buyers.

We've produced product visuals for carpet brands such as Nayyer Carpets, and for a trade buyer browsing online, photos carry texture and color until a sample arrives. If you're setting up B2B on Shopify, our WordPress and Shopify team can configure catalogs and terms and build the trade-facing pages.