CEO & Founder
Usama Farooq
Growth strategist and founder helping businesses generate leads and revenue with AI, SEO and paid ads. €1M+ in client revenue driven, 710% growth delivered, and a track record of turning creative work into measurable pipeline.
- Lahore, Pakistan
- Serving clients in the US, EU & Gulf
- Client revenue driven
- €1M+
- Peak growth delivered
- 710%
- New business closed in year one
- $300K+
- Years in growth & business development
- 6+
Biography
Growth is a system, not a campaign
Most businesses do not have a marketing problem. They have a system problem: leads arrive inconsistently, follow-up is manual, and nobody can say which activity produced revenue. Fixing that gap is the work Usama has built his career on.
He started as a computer science lecturer, moved into business analysis and outbound at Programmers Force, then into growth leadership at Aquila360 and Ethisol, where he closed $300K+ in new business in his first year and secured a Fortune 500 partnership. Along the way he scaled a marketplace profile from $1K to $100K in under a year and built complete outbound email infrastructures from scratch.
In 2024 he founded Pixel2Tech to bring strategy, design, development and automation under one senior team, so clients no longer have to stitch together three vendors to launch a single idea.
As CEO he owns strategy, partnerships and growth, and stays personally involved in every major client relationship, from the first discovery call to long-term account planning.
Growth and strategy expertise
What Usama leads on
Go-to-market strategy
Positioning, offer design and channel selection so a service or product reaches the right buyers with a clear reason to say yes.
Lead generation & outbound
Cold email infrastructure, LinkedIn prospecting and marketplace bidding built into a predictable, measurable pipeline.
SEO & organic growth
Technical, on-page and off-page SEO paired with content and link building that compounds into long-term inbound demand.
Paid media & performance
Meta and Google campaigns run against pipeline and revenue targets, not vanity metrics.
Client partnerships
Enterprise conversations, proposals and long-term account relationships, from first call to renewal.
Team building & leadership
Hiring, onboarding, KPI design and coaching for sales, outreach and delivery teams.
Experience
A timeline of the work
CEO & Founder
Pixel2TechAug 2024 — Present · Lahore, Pakistan
Leads company strategy, client partnerships and growth. Built Pixel2Tech into a creative and web studio serving founders across the US, Europe and the Gulf.
Business & Project Manager
MegasightJan 2026 — Present · Lahore, Pakistan
Owns lead nurturing through to close, scaled the Upwork profile from $1K to $100K in under a year, and coordinates cross-functional delivery teams.
Business & Project Manager
EthisolJun 2023 — Present · United States (Remote)
Closed $300K+ in new business in the first year and secured a Fortune 500 partnership. Owns the full sales cycle from prospecting to close, plus post-sale delivery management.
Head of New Business
Proximate SolutionsJan 2025 — Mar 2026 · Lahore, Pakistan
Built and led the new business team, set KPIs across sales and outreach, and built the outbound email infrastructure from scratch using Instantly and SalesHandy.
Business Development Manager
Geeky BugsMar 2024 — Jan 2025 · Lahore, Pakistan
Drove new client acquisition for a software development company, generating qualified leads across international markets.
Digital Marketing Expert
MaukaDec 2023 — Nov 2024 · Lahore, Pakistan
Owned end-to-end SEO for Mauka.com.pk (on-page, off-page and technical) alongside Meta and Google ads, content publishing and link building.
Growth Manager
Aquila360Feb 2023 — Nov 2024 · Lahore, Pakistan
Managed and coached a growth team, ran recruitment and onboarding, and executed campaigns across HubSpot, Apollo, Sales Navigator and Mailchimp.
Business Analyst
Programmers ForceJun 2022 — Jan 2023 · Lahore, Pakistan
Market research, prospect qualification and CRM-driven pipeline management across multiple outreach platforms.
Lecturer in Computer Science
Government Degree College RajanaNov 2020 — Apr 2021 · Toba Tek Singh, Pakistan
Taught BSc and FSc computer science students, designed course material and ran practical sessions.
Skills, stack & industries
Skills
- Business strategy
- Go-to-market strategy
- Brand development
- Lead generation
- Appointment setting
- Sales management
- SEO strategy
- Paid advertising
- CRM & pipeline management
- Email marketing
- Team leadership
- Client relationship management
- Market research
- AI-driven growth
Growth stack & tools
- HubSpot
- Apollo
- LinkedIn Sales Navigator
- Instantly
- SalesHandy
- Mailchimp
- Semrush
- Google Analytics
- Google Search Console
- Meta Ads Manager
- Google Ads
- Upwork
- ClickUp
- Notion
Industries served
- SaaS & software
- E-commerce & DTC
- Agencies & studios
- Technology services
- Healthcare
- Finance
- Education
- Real estate
- Manufacturing
- Professional services
Highlights
Results that moved the number
$1K → $100K marketplace growth
Rebuilt profile positioning, proposals and response workflows to scale an Upwork account from $1K to $100K in under a year.
$300K+ new business in year one
Owned the full sales cycle end to end for a US software client and secured a strategic Fortune 500 partnership.
SEO-led inbound for Mauka
Technical, on-page and off-page SEO plus content and link building to grow organic visibility and qualified inbound leads.
Pixel2Tech leadership
Running a studio built around outcomes
As CEO, Usama sets the standard for how Pixel2Tech scopes work: clear objectives, honest timelines, fixed proposals, and no work that cannot be tied back to a business result.
He leads client partnerships personally, coaches the sales and outreach team on KPIs, and works alongside the creative and engineering leads so strategy, design and delivery stay pointed at the same goal.
Certifications & education
- Fundamentals of Digital Marketing — Google
- Bachelor of Science, Computational Science — GCU Faisalabad (2016–2020)
Languages: Urdu (native), English (full professional).
What clients say
Usama treats growth like an engineering problem. He mapped our pipeline, fixed the leaks and had qualified calls booked within weeks.
Founder, B2B software company He is the rare business leader who understands both the numbers and the creative. Our proposals finally matched the quality of our work.
Director, e-commerce brand Clear communication, realistic timelines and no overselling. That is why we kept working with his team.
Operations lead, US client
Frequently asked questions
Who is Usama Farooq?
Usama Farooq is the CEO and founder of Pixel2Tech, a creative and web studio in Lahore, Pakistan. He is a growth strategist specializing in lead generation, go-to-market strategy, SEO and paid media for B2B, SaaS and e-commerce brands.
What does the CEO of Pixel2Tech do day to day?
He sets company strategy, leads client partnerships and new business, and makes sure every engagement is scoped around measurable business outcomes rather than deliverables alone.
What results has he delivered?
Over €1M in client revenue influenced, 710% growth on a key account, $300K+ closed in new business within a single year, and an Upwork profile scaled from $1K to $100K in under twelve months.
What kind of businesses does he work with?
Mostly B2B and SaaS companies, e-commerce and DTC brands, agencies and growing service businesses across the United States, Europe, the Gulf and Pakistan.
How do you start a project with Usama and the Pixel2Tech team?
Book a short discovery call. You share your goals, current traction and timelines, and Pixel2Tech returns a clear scope, approach and fixed proposal before any work begins.
Tell Usama where your pipeline stands
Share where you are today and where you want to be. You will get a clear scope, a realistic timeline and a fixed proposal before any work starts.