Pixel2Tech

Co-Founder & CPO

Asad Farooq

Co-founder, CPO, designer and video editor building creative systems that help B2B, SaaS and e-commerce brands grow. 5+ years, 100+ founders, and creative work that is measured by business outcomes, not just how it looks.

  • Lahore, Pakistan
  • Working globally, remote-first
See our work
Asad Farooq, Co-Founder and CPO at Pixel2Tech
Years in creative direction
5+
Founders & brands served
100+
Revenue influenced by creative
€1M+
Industries worked across
12+

Biography

Creative that is built to perform

Most businesses publish content every day, but very few build creative systems that actually attract clients and compound over time. That gap is the work Asad has spent his career closing.

He started in 2021 as a graphic designer in Lahore, moved into motion and video, and then into full creative direction, leading teams at agencies serving Shopify Plus brands, B2B software companies and international groups across Canada, Germany and Belgium. In 2024 he co-founded Pixel2Tech to bring design, video, development and automation under one senior team.

His approach pairs creative craft with marketing strategy: positioning first, then messaging, then design. Every asset (a logo, a landing page, a 15-second reel) is judged on whether it moves a business metric, not only on whether it looks good in a portfolio.

Today he leads creative direction at Pixel2Tech, mentors the studio's designers and editors, and works directly with founders who need senior creative thinking without building an in-house team from scratch.

Creative direction expertise

What Asad leads on

  • Brand identity & design systems

    Logos, wordmarks, color, typography and component libraries that stay consistent as a brand scales.

  • Performance creative

    Meta, TikTok and Google ad creative built around hooks, testing and measurable conversion outcomes.

  • Video & motion

    Short-form reels, long-form edits, podcast cuts, motion graphics, color grading and sound design.

  • Social & content systems

    Content pillars, monthly calendars and repeatable templates so brands ship consistently, not sporadically.

  • AI creative workflows

    AI image, video and copy tooling wired into real production pipelines to compress turnaround times.

  • Creative direction & strategy

    Positioning, messaging and art direction that ties every asset back to a clear business objective.

Experience

A timeline of the work

  1. Co-Founder & CPO

    Pixel2Tech

    Aug 2024 — Present · Lahore, Pakistan

    Leading creative direction across branding, web, social and video for global clients. Building the creative systems and quality standards the whole studio runs on.

  2. Lead Designer & Marketing Strategist

    VA Hub PRO

    Sep 2024 — Present · Alberta, Canada (Remote)

    Campaign creative direction, scalable content and design systems, aligning creative output with marketing and revenue goals.

  3. Creative Director

    Ethisol

    May 2023 — Present · Lahore, Pakistan

    Creative direction and brand strategy, managing design teams and keeping visual quality consistent across every touchpoint.

  4. Creative Director

    Niostgroup International

    Sep 2025 — Jan 2026 · Brussels, Belgium

    Creative strategy, branding and visual execution across digital platforms for an international group.

  5. Lead Designer

    Nimis Tech

    Sep 2025 — Feb 2026 · Berlin, Germany

    Visual design, branding and creative execution for digital products and marketing assets.

  6. Creative Director

    SwishTag (Shopify Plus Agency)

    Nov 2024 — May 2025 · Lahore, Pakistan

    Led branding and conversion-focused creative for Shopify Plus brands; previously Lead Motion & Graphic Designer driving high-performing ad creative.

  7. Senior Creative Designer

    PixelForge

    Jul 2024 — Jan 2026 · Lahore, Pakistan

    Advanced visual design, branding systems and high-quality creatives for digital campaigns.

  8. Graphic Designer

    ibex. Pakistan

    Jun 2022 — Apr 2023 · Lahore, Pakistan

    Designed digital and marketing assets at enterprise scale while maintaining strict brand consistency.

Skills, tech stack & industries

Skills

  • Creative direction
  • Brand identity
  • UI design
  • Art direction
  • Motion graphics
  • Video editing
  • Short-form content
  • Ad creative
  • Copywriting
  • Marketing strategy
  • Design systems
  • Business strategy
  • Team leadership
  • Startup development

Tech stack & tools

  • Figma
  • Photoshop
  • Illustrator
  • After Effects
  • Premiere Pro
  • DaVinci Resolve
  • CapCut
  • Midjourney
  • Runway ML
  • Higgsfield AI
  • Magnific AI
  • Claude AI
  • Artlist
  • ClickUp

Industries served

  • SaaS & software
  • E-commerce & DTC
  • Agencies & studios
  • Beauty & cosmetics
  • Health & wellness
  • Real estate
  • Education
  • Finance
  • Hospitality
  • Professional services

Featured work

Selected case studies

Pixel2Tech leadership

Building the studio, not just the deliverables

As Co-Founder and CPO, Asad shapes how Pixel2Tech works: how briefs are written, how creative is reviewed, and how design, video and development stay aligned on a single direction.

He runs creative reviews with the design and editing team, mentors junior designers into senior craft, and stays hands-on with the most demanding client work: brand launches, campaign systems and high-stakes ad creative.

Meet the full team

Certifications

  • Adobe Firefly Essential Training (2024)
  • Figma Fundamentals
  • Video Editing Techniques for Impactful Content
  • Conversations in Video Editing
  • Entrepreneurship Foundations
  • Graphics Design — Digi Skills (LMS)

Education: Associate Degree, Information Technology — Government College University, Faisalabad (2021–2023).

What clients say

  • Asad does not just deliver files. He questions the brief, sharpens the positioning, and then designs. Our brand finally looks like the company we want to be.
    Founder, B2B SaaS
  • Our ad creative went from generic to genuinely stop-scroll. The biggest difference was having one person owning direction across every channel.
    Marketing lead, e-commerce brand
  • Fast, senior, and calm under deadlines. He built a system our in-house team can keep running without him.
    Operations director, agency client

Frequently asked questions

What does Asad Farooq do at Pixel2Tech?

Asad is Co-Founder and CPO at Pixel2Tech. He owns creative direction across branding, web design, social content, video and ad creative, and sets the quality standards the studio's designers and editors work to.

How much experience does Asad Farooq have?

Over 5 years across creative direction, graphic design, motion and video, working with 100+ founders and brands in Pakistan, the Gulf, Europe and North America.

What kind of clients does he work with?

Mostly B2B and SaaS companies, e-commerce and DTC brands, agencies, and funded or bootstrapped startups that need senior creative direction without hiring a full in-house team.

Does he work with international clients remotely?

Yes. He has led creative for teams in Canada, Germany, Belgium, the United States and across the Gulf, working remotely with async handoffs and scheduled review calls.

How do you start a project with Asad and the Pixel2Tech team?

Start with a short discovery call. You share goals, current creative and timelines; Pixel2Tech comes back with scope, approach and a fixed proposal before any work begins.

Need senior creative direction on your next project?

Tell Asad and the Pixel2Tech team what you are building. You will get a clear scope, a realistic timeline and a fixed proposal before any work starts.

Send a project brief
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