Asad Farooq
Creative Director, designer and video editor building creative systems that help B2B, SaaS and e-commerce brands grow. 5+ years, 100+ founders, and creative work that is measured by business outcomes — not just how it looks.
Creative that is built to perform
Most businesses publish content every day, but very few build creative systems that actually attract clients and compound over time. That gap is the work Asad has spent his career closing.
He started in 2021 as a graphic designer in Lahore, moved into motion and video, and then into full creative direction — leading teams at agencies serving Shopify Plus brands, B2B software companies and international groups across Canada, Germany and Belgium. In 2024 he co-founded Pixel2Tech to bring design, video, development and AI under one senior team.
His approach pairs creative craft with marketing strategy: positioning first, then messaging, then design. Every asset — a logo, a landing page, a 15-second reel — is judged on whether it moves a business metric, not only on whether it looks good in a portfolio.
Today he leads creative direction at Pixel2Tech, mentors the studio's designers and editors, and works directly with founders who need senior creative thinking without building an in-house team from scratch.
What Asad leads on
Brand Identity & Design Systems
Logos, wordmarks, colour, typography and component libraries that stay consistent as a brand scales.
Performance Creative
Meta, TikTok and Google ad creative built around hooks, testing and measurable conversion outcomes.
Video & Motion
Short-form reels, long-form edits, podcast cuts, motion graphics, colour grading and sound design.
Social & Content Systems
Content pillars, monthly calendars and repeatable templates so brands ship consistently, not sporadically.
AI Creative Workflows
AI image, video and copy tooling wired into real production pipelines to compress turnaround times.
Creative Direction & Strategy
Positioning, messaging and art direction that ties every asset back to a clear business objective.
A timeline of the work
Co-Founder & Creative Director
Pixel2TechLeading creative direction across branding, web, social and video for global clients. Building the creative systems and quality standards the whole studio runs on.
Lead Designer & Marketing Strategist
VA Hub PROCampaign creative direction, scalable content and design systems, aligning creative output with marketing and revenue goals.
Creative Director
EthisolCreative direction and brand strategy, managing design teams and keeping visual quality consistent across every touchpoint.
Creative Director
Niostgroup InternationalCreative strategy, branding and visual execution across digital platforms for an international group.
Lead Designer
Nimis TechVisual design, branding and creative execution for digital products and marketing assets.
Creative Director
SwishTag (Shopify Plus Agency)Led branding and conversion-focused creative for Shopify Plus brands; previously Lead Motion & Graphic Designer driving high-performing ad creative.
Senior Creative Designer
PixelForgeAdvanced visual design, branding systems and high-quality creatives for digital campaigns.
Graphic Designer
ibex. PakistanDesigned digital and marketing assets at enterprise scale while maintaining strict brand consistency.
Skills, tech stack & industries
Skills
- Creative Direction
- Brand Identity
- UI Design
- Art Direction
- Motion Graphics
- Video Editing
- Short-Form Content
- Ad Creative
- Copywriting
- Marketing Strategy
- Design Systems
- Business Strategy
- Team Leadership
- Startup Development
Tech stack & tools
- Figma
- Photoshop
- Illustrator
- After Effects
- Premiere Pro
- DaVinci Resolve
- CapCut
- Midjourney
- Runway ML
- Higgsfield AI
- Magnific AI
- Claude AI
- Artlist
- ClickUp
Industries served
- SaaS & Software
- E-Commerce & DTC
- Agencies & Studios
- Beauty & Cosmetics
- Health & Wellness
- Real Estate
- Education
- Finance
- Hospitality
- Professional Services
Selected case studies
Building the studio, not just the deliverables
As Co-Founder, Asad shapes how Pixel2Tech works: how briefs are written, how creative is reviewed, and how design, video and development stay aligned on a single direction.
He runs creative reviews with the design and editing team, mentors junior designers into senior craft, and stays hands-on with the most demanding client work — brand launches, campaign systems and high-stakes ad creative.
- Adobe Firefly Essential Training (2024)
- Figma Fundamentals
- Video Editing Techniques for Impactful Content
- Conversations in Video Editing
- Entrepreneurship Foundations
- Graphics Design — Digi Skills (LMS)
What clients say
Asad does not just deliver files — he questions the brief, sharpens the positioning, and then designs. Our brand finally looks like the company we want to be.
Our ad creative went from generic to genuinely stop-scroll. The biggest difference was having one person owning direction across every channel.
Fast, senior, and calm under deadlines. He built a system our in-house team can keep running without him.
Frequently asked questions
Asad is Co-Founder and Creative Director at Pixel2Tech. He owns creative direction across branding, web design, social content, video and ad creative, and sets the quality standards the studio's designers and editors work to.
Over 5 years across creative direction, graphic design, motion and video, working with 100+ founders and brands in Pakistan, the Gulf, Europe and North America.
Mostly B2B and SaaS companies, e-commerce and DTC brands, agencies, and funded or bootstrapped startups that need senior creative direction without hiring a full in-house team.
Yes. He has led creative for teams in Canada, Germany, Belgium, the United States and across the Gulf, working remotely with async handoffs and scheduled review calls.
Start with a short discovery call. You share goals, current creative and timelines; Pixel2Tech comes back with scope, approach and a fixed proposal before any work begins.
Need senior creative direction on your next project?
Tell Asad and the Pixel2Tech team what you are building. You will get a clear scope, a realistic timeline and a fixed proposal — before any work starts.