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Creative/Print & Merchandise

Business card set

Business card set is a print and merchandise design project from the Pixel2Tech print & merchandise practice. We were brought in because merchandise had been treated as an afterthought and read as a giveaway rather than part of the brand. This page walks through the problem we were handed, how we approached it, and what changed as a result.

Brand
Business Card
Practice
Creative
Service
Print & Merchandise
Year
2025
The Work

What we designed for Business Card

Business card set visual 1
Business card set visual 2
Business card set visual 3
Business card set visual 4
Business card set visual 5
Business card set visual 6
Deliverables
  • Print-ready artwork
  • Packaging mockups
  • Merch design
  • Vendor handoff

The challenge

When the project started, merchandise had been treated as an afterthought and read as a giveaway rather than part of the brand.

Our approach

We designed the physical pieces against the same grid and type scale as the digital brand, so both read as one system.

The outcome

Print runs now go straight through without proofing rounds, which cut both cost and lead time.

Print-ready files
11
Proofing rounds
2
Production lead time
−40%

How we delivered this print & merchandise project

  1. Step 01

    Specification and material choice

    Before layout, we agreed the stock, finish and print method with the supplier, because paper weight and coating change how colour and type read far more than most people expect.

  2. Step 02

    Artwork on the brand grid

    Every piece was laid out on the same grid and type scale as the digital brand, so the printed items sit inside the identity rather than beside it.

  3. Step 03

    Production-ready files

    Artwork was prepared in CMYK with correct bleed, trim marks, overprint settings and embedded fonts, accompanied by a spec sheet the printer can work directly from.

  4. Step 04

    Proofing and sign-off

    We reviewed physical proofs on the actual substrate before approving the run, which is the only reliable way to catch colour shift and finish issues.

Technologies and tools used

The stack below was chosen for this engagement because it matched the scale of the work, the team that would maintain it afterwards, and the performance the brief required.

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • CMYK / Pantone colour management
  • Print production specs
  • Packaging dielines

Why this project matters

Print mistakes are expensive because they are permanent. Getting the specification, colour profile and proofing discipline right the first time protects both the budget and the launch timeline.

If you are weighing up similar work, our services overview explains how we scope engagements, and about Pixel2Tech introduces the team who would run it.

Frequently asked questions

Do you supply files the printer can use directly?
Yes. All artwork ships print-ready with the correct bleed, trim, colour profile and embedded assets, plus a specification sheet so any commercial printer can produce it without asking for revisions.
Can you work with our existing printer or supplier?
Absolutely. We regularly prepare artwork to a third-party supplier's exact template and technical requirements, and we will liaise with them during proofing if that is helpful.
Do you handle packaging design as well as stationery?
Yes — packaging, labels, dielines, menus, signage, business cards and apparel all fall inside this practice, and all are designed against the same brand system.

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