How many versions of a commercial do you deliver?

A typical campaign set includes a hero cut, one or two cutdowns, short bumpers and each of those in the aspect ratios required for broadcast, paid social and in-store screens.

Do you handle scripting and concept, or only editing?

Both. We can develop the concept, script and storyboard, or take an existing concept through edit, VFX, grade and delivery.

Will the ads meet platform technical requirements?

Yes. Exports are checked against current Meta, Google Ads, TikTok and broadcast specifications, including duration, safe zones, bitrate and captioning.

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Video Editing/Commercial

Testimonial ad cuts

Testimonial ad cuts is a commercial video production project from the Pixel2Tech commercial practice. We were brought in because the footage had to carry across broadcast, paid social and in-store screens with very different aspect ratios. This page walks through the problem we were handed, how we approached it, and what changed as a result.

Brand: Testimonial Ad
Practice: Video Editing
Service: Commercial
Year: 2025

The Work

What we designed for Testimonial Ad

Deliverables

Ad concept
Edit & VFX
Multiple cuts
Aspect ratios

The challenge

When the project started, the footage had to carry across broadcast, paid social and in-store screens with very different aspect ratios.

Our approach

We opened on the problem the customer recognises and introduced the product only once the stakes were clear.

The outcome

One shoot produced a full campaign set instead of a single asset.

Deliverable versions: 7
Aspect ratios: 16:9 · 9:16 · 4:5
Cost per completed view: −35%

How we delivered this commercial project

Step 01
Concept and deliverable planning
We planned the campaign as a hierarchy — hero film first, cutdowns derived from it — so every version shares one core beat rather than being reassembled from scratch.
Step 02
Framing for every ratio
Shots were framed and graded for all required deliverable ratios from the outset, avoiding the destructive cropping that ruins most repurposed commercial footage.
Step 03
Edit, VFX and grade
The hero cut was built around the customer's problem before the product appears, with motion graphics, sound design and a consistent grade applied across the set.
Step 04
Versioning and ad delivery
Cutdowns, bumpers and platform-specific specifications were exported and checked against each ad network's technical requirements before handover.

Technologies and tools used

The stack below was chosen for this engagement because it matched the scale of the work, the team that would maintain it afterwards, and the performance the brief required.

Adobe Premiere Pro
After Effects
DaVinci Resolve
Cinema 4D motion graphics
Sound design
Meta & Google Ads video specs

Why this project matters

Paid media amplifies whatever creative it is given. A commercial that states the stakes before it shows the product lowers cost per result across every channel it runs on.

If you are weighing up similar work, our services overview explains how we scope engagements, and about Pixel2Tech introduces the team who would run it.

Frequently asked questions

How many versions of a commercial do you deliver?: A typical campaign set includes a hero cut, one or two cutdowns, short bumpers and each of those in the aspect ratios required for broadcast, paid social and in-store screens.
Do you handle scripting and concept, or only editing?: Both. We can develop the concept, script and storyboard, or take an existing concept through edit, VFX, grade and delivery.
Will the ads meet platform technical requirements?: Yes. Exports are checked against current Meta, Google Ads, TikTok and broadcast specifications, including duration, safe zones, bitrate and captioning.